Uni Project

Mock Campaign ‘Shazam’

Back view of a person with curly hair wearing a beige and blue jacket, blue corduroy hat, and bright blue headphones in a public outdoor space, with a staircase and other people in the background.
A young man with brown curly hair, glasses, and a mustache wearing large blue headphones, sitting outdoors on a bench with a black backpack beside him, in an urban setting with buildings and trees in the background, and a promotional text overlay asking if you can't name the song, with a Shazam logo on his sleeve.
A young man with brown curly hair, glasses, and a mustache wearing large blue headphones, sitting outdoors on a bench with a black backpack beside him, in an urban setting with buildings and trees in the background, and a promotional text overlay asking if you can't name the song, with a Shazam logo on his sleeve.

“From a song you find → to a soundtrack you live.”

Tagline:

Developed the campaign from concept through to final delivery, beginning with audience research and creative planning before producing storyboards, filming, editing and preparing the final assets for social media.

Creative Process

Marketing Brief

Target Audience

Core Audience: 18–35 year-olds, urban, tech-savvy, who use Shazam casually to identify songs in social spaces (cafés, bars, gyms, transport).

Secondary Audience: Existing Apple Music subscribers who want new ways to discover curated music aligned with their daily lives.

Insight: Music discovery is fragmented, but audiences crave continuity, they want their “aha” Shazam moments to carry on into longer, mood-based listening experiences.

MoodBoard

Shooting Schedule

Draft Script

Shazam Advertisement - Final Product

These short ads position Shazam as more than just a music recognition app but a listening app, showing how it helps people discover and enjoy music throughout their everyday lives.

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SanTelmoMarketingGroup